MKT 571 WEEK 5 CLIENT PITCH PRESENTATION

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A Current product with which you are familiar and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a

Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Must Be according to the requirement. Teacher response

Description

MKT 571 WEEK 5 CLIENT PITCH PRESENTATION,
P&G is one of the leading fast moving consumer goods companies in the world, and Ariel is one of the most well known detergent brands of P&G.
It is a well-established brand which has a long history of 46 years.
Thus, considering the already strong brand recognition, the IMC plan is more oriented towards the issue of brand maintenance and consumer loyalty.
Ariel exists in the market in various forms such as gel, powders, and liquid forms, which are intended to remove “the dirtiest of dirt” as well as relieving consumers from the need of manual and tedious washing.
The product is oriented towards people with higher level of income which demands for increased functionality in exchange of higher price.
The product already has distinct positioning and taglines involving dirt removal by means of micro cleaning system.

Advertisements, in essence, may be divided into three aspects, which include digital, online, and physical advertisements.
Digital ads include commercials in TVs, radios, and even cinemas, which focus on the distinct quality of product, taglines, brand ambassadors, and other things which may improve the brand recognition. Apart from that, ads on company events related to brand maintenance and consumer loyalty may also be present.
Online marketing involves the use of webs which enhance the accessibility to the product information, tips, and the use of ads in strategic websites. YouTube videos containing information on the correct use of product and the results may also be provided.
Ultimately, the use of print ads, flyers, billboards, and others may also be used.
MKT 571 WEEK 5 CLIENT PITCH PRESENTATION,
P&G is one of the leading fast moving consumer goods companies in the world, and Ariel is one of the most well known detergent brands of P&G.
It is a well-established brand which has a long history of 46 years.
Thus, considering the already strong brand recognition, the IMC plan is more oriented towards the issue of brand maintenance and consumer loyalty.
Ariel exists in the market in various forms such as gel, powders, and liquid forms, which are intended to remove “the dirtiest of dirt” as well as relieving consumers from the need of manual and tedious washing.
The product is oriented towards people with higher level of income which demands for increased functionality in exchange of higher price.
The product already has distinct positioning and taglines involving dirt removal by means of micro cleaning system.

Advertisements, in essence, may be divided into three aspects, which include digital, online, and physical advertisements.
Digital ads include commercials in TVs, radios, and even cinemas, which focus on the distinct quality of product, taglines, brand ambassadors, and other things which may improve the brand recognition. Apart from that, ads on company events related to brand maintenance and consumer loyalty may also be present.
Online marketing involves the use of webs which enhance the accessibility to the product information, tips, and the use of ads in strategic websites. YouTube videos containing information on the correct use of product and the results may also be provided.
Ultimately, the use of print ads, flyers, billboards, and others may also be used.

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