MKT 571 Week 1 – 6 Quiz Latest

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MKT 571 Week 1 – 6 Quiz Latest!

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MKT 571 Week 1 – 6 Quiz Latest,

week1

WEEK 1

  • 1

In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

the consumers have a high debt-to-income ratio

consumer borrowing increases during recession

of stringent credit policies adopted by the Fed before the onset of recession

of steady supply of loanable funds in the economy during recession

Correct

  • 2

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?

Marketing balances the need for data with that of creativity.

Marketing is about advertising.

Marketing focuses on sales as the primary goal.

Marketing is involved with price as the major factor.

Correct

  • 3

What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.

Licensed information

Secondary data

Primary data

Tertiary information

Correct

  • 4

Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.

Diversification

Differentiation

Focus

Promotional

Correct

week 2


  • 1

What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

Obtainable

Actionable

Reasonable

Functional

Correct

  • 2

Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

Industry analysis

Brand positioning bull’s eye

Competitive analysis

Brand perceptual analysis

Correct

  • 3

Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and

inflate

create

infuse

communicate

Correct

  • 4

When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?

Elimination-by-aspects heuristic

Lexicographic heuristic

Indirect heuristic

Conjunctive heuristic

Correct

  • 5

Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and

perceptual mapping

possession

positioning

positive marketing

Correct

Week 3

  • 1

Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

Cultivating non-peak demand

Using brand symbols

Sharing services

Working with larger groups

Correct

  • 2

Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

type

class

length

width

Correct

  • 3

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

Reverse engineering

Mass customization

Backward compatibility

Interoperability

Correct

  • 4

Which of the following is the best example of a new-to-the-world product?

Kids-Med, a company that produces childcare products, launches a non-contact thermometer

Pestorica, a publishing company, decides to launch a new sports magazine

Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

Walmart, the retail giant, opens new stores in an underdeveloped African country

Correct

  • 5

Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

decline

growth

introduction

maturity

Correct

  • 6

Week 4

 

  • 1

What is a simple way to engage in international marketing?

Communications

Licensing

Cultural attainment

Travel abroad

Correct

  • 2

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Focusing on market share

Market skimming

Market pricing

Market tactics

Correct

  • 3

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Downward strategy

Pull strategy

Upward strategy

Push strategy

Correct

  • 4

What type of system does a firm employ to decide about the most critical decisions management faces?

Marketing channel system

Pushing system

Pulling system

Advertising strategic system

Correct

  • 5

What type of distribution places the goods or services in as many outlets as possible?

Marketing distribution

Selective distribution

Exclusive distribution

Intensive distribution

Correct

 

Week 5

  • 1

Total customer satisfaction is measured based on the relationship of

past experience and present experience

advertised outcomes and real outcomes

perceived performance and expectation

expected value and total customer benefit

Correct

  • 2

An insider trading crisis for an organization is what type of public relations crisis?

Unintentional event

Act of upheaval

Act of nature

Intentional event

Correct

  • 3

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed”. Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

customer-perceived value

value-delivery system

total customer cost

value proposition

Correct

  • 4

________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.

Preemptive defense

Flank defense

Position defense

Contraction defense

Correct

  • 5

________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.

Relationship marketing

Database marketing

Internet marketing

Permission marketing

Correct

  • 6
  • Week 6

 

  • 1

The purpose of strategic control is to

understand the efficiency of the sales force, advertising, sales promotion, and distribution

evaluate and improve the spending efficiency and impact of marketing expenditures

examine where the company is making and losing money

examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

Correct

  • 2

Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

operate leaner manufacturing facilities

practice a higher level of corporate social responsibility

operate flatter organizations

manage shorter supply chains

Correct

  • 3

A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

unknowingly works with a corrupt agency

uncovers illegal action

cooperates to further illegal action

imagines illegal policy may occur

Correct

  • 4

A ________ is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance.

marketing metric

marketing audit

marketing plan

market-based scorecard analysis

Correct

  • 5

______ is an obligation to act in a way expected of a reasonable person.

Liability

Duty

Litigation

Reliance

Correct

 

 

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