MKT 571 Week 1 – 6 Quiz Latest,
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
the consumers have a high debt-to-income ratio
consumer borrowing increases during recession
of stringent credit policies adopted by the Fed before the onset of recession
of steady supply of loanable funds in the economy during recession
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
Marketing balances the need for data with that of creativity.
Marketing is about advertising.
Marketing focuses on sales as the primary goal.
Marketing is involved with price as the major factor.
What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
Brand positioning bull’s eye
Brand perceptual analysis
Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and
Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Cultivating non-peak demand
Using brand symbols
Working with larger groups
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Which of the following is the best example of a new-to-the-world product?
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Pestorica, a publishing company, decides to launch a new sports magazine
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Walmart, the retail giant, opens new stores in an underdeveloped African country
Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
What is a simple way to engage in international marketing?
Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Focusing on market share
Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
What type of system does a firm employ to decide about the most critical decisions management faces?
Marketing channel system
Advertising strategic system
What type of distribution places the goods or services in as many outlets as possible?
Total customer satisfaction is measured based on the relationship of
past experience and present experience
advertised outcomes and real outcomes
perceived performance and expectation
expected value and total customer benefit
An insider trading crisis for an organization is what type of public relations crisis?
Act of upheaval
Act of nature
TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed”. Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
total customer cost
________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.
________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.
- Week 6
The purpose of strategic control is to
understand the efficiency of the sales force, advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to
operate leaner manufacturing facilities
practice a higher level of corporate social responsibility
operate flatter organizations
manage shorter supply chains
A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or
unknowingly works with a corrupt agency
uncovers illegal action
cooperates to further illegal action
imagines illegal policy may occur
A ________ is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance.
market-based scorecard analysis
______ is an obligation to act in a way expected of a reasonable person.