LDR 531 Week 6 Business Success Strategy


While there is no blueprint or checklist that one can follow to guarantee the success of a business, much can be learned from analyzing those that have failed and those that have flourished during the same time period and under similar circumstances.

Write a paper of no more than 2,000 words with accompanying PowerPoint presentation.

Part 1: Business Failure Analysis

Select a business that failed and one that succeeded within the last 5 years.

Identify each organization’s objectives, vision, and mission.

Determine the indicators of the business failure and success from research. These may include aspects of the leadership style, communication, structure, and so forth.

Describe how specific organizational behavior theories could have predicted or explained the company’s failure or success.

Describe the role of leadership, management, organizational structure, and the culture of the organization and its departments in the failure and success of the businesses.

Part 2: Leading Organizational Change

Imagine that you are the CEO of the failed organization before the business failure took place. You now have the opportunity to lead the organization in a change process to prevent the impending failure.

Identify the most vital areas for change.

Identify the potential barriers you will face during the change process.

Evaluate the power and political issues within the organization and describe how you will address these issues.

Describe the steps you will follow to implement the organizational change based on John Kotter’s 8-step plan for implementing change.

Include at least two peer-reviewed articles from the University of Phoenix Library.

Format your paper consistent with APA guidelines.

Prepare a 15-20 minute team presentaion with accompanying PowerPoint (10-15 slides) on your team paper for in-class presentation.


LDR 531 Week 6 Business Success Strategy

—Southwest Airlines Background

—Southwest Airlines Mission

—Kotter’s 8 Step Change Model

—Southwest Airlines reasons for success

  • Southwest began scheduled service on June 18, 1971 1971 as a low-fare, high frequency airline committed to exceptional customer service.
  • Largest low cost carrier in the world.
  • Headquartered in Dallas, Texas
  • They utilized a short-haul, point-to-point aviation system.
  • Currently employs more than 45,000 people
  • Flies out of less congested airports to get quicker turnarounds.
    • Major U.S. airline and the biggest low-cost carrier in the world; is headquartered in Dallas, Texas.
    • Founded in 1967 and took its current name in 1971.
    • Southwest began scheduled service on June 18, 1971 as a low-fare, high frequency airline committed to exceptional customer service.
    • They utilized a short-haul, point-to-point aviation system
    • Has, as of January 2014, over 45,000 employees and operates over 3,400 flights every day.
    • Carries more domestic passengers than any other U.S. airline as of June 5, 2011.
    • Has scheduled service to 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.
    • Has only operated Boeing 737s, with the exception of a few years in the 1970s and the 1980s, when it operated a few Boeing 727s.
    • Biggest operator worldwide, from August 2012, of the 737 with more than 500 in service; each operate, on average, six flights every day.
    • Bought AirTran Airways in May 2011; incorporation of the two carriers is anticipated to conclude by 2014.
    • The company was given a single operating certificate, which theoretically makes Southwest and AirTran one airline.
    • Southwest is not currently a member of any major global alliances, but it has a codeshare agreement with AirTran Airways, which only began after Southwest bought AirTran.
    • The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.


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