Bus 317 Week 4 DISCUSSION

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Bus 317 Week 4 DISCUSSION,1. Out-of-Home, Direct Mail, & Specialty Advertising ,2. Media Planning & Buying ,Bus 317 Week 4 DISCUSSION Question 1&2!

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Bus 317 Week 4 DISCUSSION,

Bus 317 Week 4 DISCUSSION,1. Out-of-Home, Direct Mail, & Specialty Advertising ,2. Media Planning & Buying ,Bus 317 Week 4 DISCUSSION Question 1&2!

Bus 317 Week 4 DISCUSSION,1. Out-of-Home, Direct Mail, & Specialty Advertising ,2. Media Planning & Buying ,Bus 317 Week 4 DISCUSSION Question 1&2!

 

Week 5 final paper description!!!!

Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must:

  1. Define the advertising topic.
  2. Describe its effect on the advertising industry.
  3. Explain how this advertising topic might aid managers in using the advertising campaign to achieve business

    objectives.

  4. Describe the role the topic plays on consumer behavior.
  5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in

    the Ashford University Library.

Suggested Advertising Topics:

  •   Advertising in the 21st century
  •   Ethical and Social responsibility in advertising
  •   Advertising to children
  •   Public service announcements
  •   Media planning and buying
  •   Advertising media (radio, television, print, digital)

 

Bus 317 Week 4 DISCUSSION,

Bus 317 Week 4 DISCUSSION,1. Out-of-Home, Direct Mail, & Specialty Advertising ,2. Media Planning & Buying ,Bus 317 Week 4 DISCUSSION Question 1&2!

Bus 317 Week 4 DISCUSSION,1. Out-of-Home, Direct Mail, & Specialty Advertising ,2. Media Planning & Buying ,Bus 317 Week 4 DISCUSSION Question 1&2!

Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must:

  1. Define the advertising topic.
  2. Describe its effect on the advertising industry.
  3. Explain how this advertising topic might aid managers in using the advertising campaign to achieve business

    objectives.

  4. Describe the role the topic plays on consumer behavior.
  5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in

    the Ashford University Library.

Suggested Advertising Topics:

  •   Advertising in the 21st century
  •   Ethical and Social responsibility in advertising
  •   Advertising to children
  •   Public service announcements
  •   Media planning and buying
  •   Advertising media (radio, television, print, digital)