BUS 250 Week 1 Case Study A Brawl in Mickeys Backyard


Case Study: A Brawl in Mickey’s Backyard

Read the Brawl in Mickey’s Backyard Case Study at the end of Chapter One in your text.  In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions:

Who are the relevant market and nonmarket stakeholders in this situation?  What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders?

Submit to your instructor no later due date!

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


BUS 250 Week 1 Case Study A Brawl in Mickeys Backyard,

A Brawl in Mickey’s Backyard

According to our text, ultimately, a company’s decision can have a negative impact on many.  Not only can the decision of a company affect the company as an individual, but in turn it can also alter the lives of many others, including members of the immediate society, customers, suppliers, employees, stockholders, creditors, and business partners (Lawrence & Weber, 2011).  How can a highly profitable business return thanks to its stakeholders without jeopardizing potential revenue, reputation, vision, and customer satisfaction?

SunCal and Disney had a difficult challenge to try to overcome in order to settle the dipute over the available land located outside of Disney’s compound.  Both companies presented their arguments on who should prevail, SunCal, who wanted to purchase the land in order to develop housing at an affordable rate for residence and locals, or Disney, who owns land across from the proposed building site, which may be utilzed in the future for expansion, but who also finds the thought of an apratment building so close to the complex a eye soar for the customers who experience the magic of Disney.  The dispute was heard by the Chamber of Commerce, outside of City Hall, which ended in a deadlock decision.

In compariosn, the market and nonmarket stakeholders involved in this scenario are all as important as the other.  The customers, business partners, suppliers, employees, stockholders, creditors, media, and government relations are amongst those associated with the outcome a business can make.  With that being said, Disney, whose yearly gross equals billions of dollars worldwide, and employs a great number of staff residing in and near Anaheim, where this predictament took place, has a reputation on the line if the choices they make regarding this land dispute are incorrect or deemed immoral by members of society. As a business which creates magical moments for families and employs many people, one would hope that a business such as this would give back to those who make Disney a success.  Unfortunately, Disney did the exact opposite and fought to protect the illusion of the customer fantasy versus providing an affordable place for employees and other Anaheim residence to call home.

The fact that very few employees are able to live in close proximaty


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